The Karmafy Freemium Philanthropy platform was A/B tested in mobile Match-3 game Dancing With The Stars developed by Exient. The extensive A/B testing period was conducted in 10 different countries during a 4 month period by letting half of the players see Karmafy while the other half did not.
Do socially conscious gamers stay longer, spend more, share more? Read this to find out!
The Karmafy platform combines the bottom line benefits of gamification and charitable giving – in our customers’ apps. Our latest trial has greatly strengthened our belief that we deliver improved user loyalty, higher retention and better monetisation.